Bond Street W1 SS21 Campaign

Girls! Girls! Girls! Look at the way we look now.

You may have noticed that at Bond Street W1 we have recently upped our game with our latest fashion photographs, the first of which you can see on our 'New In' pages. We're absolutely delighted with the way they've turned out and how great our garments look on our new models Chloe and Sofia. By the way Chloe is 5' 6" and Sofia is another 8" taller proving that whoever you are you're always going to look fabulous when you shop at Bond Street W1. We hope you like pictures just as much as we do. From now on a much bigger proportion of the products we will be presenting you with will be exclusively designed by us and because we're continuously expanding your choice there will simply be too many clothes and shoes for me and my mum, Anne Marie to model ourselves. 


We've always said that if we like wearing our clothes and footwear then our customers will too and we're pleased to say that this has been the case. The success of our family-run business has meant that sadly we'll both now have to spend much more time on the 'shop floor' at our new HQ and in our two retail stores. However, we'll always want to road test our clothes for ourselves, it's now part of our DNA and so our mother and daughter double act will still make the occasional photographic appearance to remind us of where it all began. 


I must say a great big thank you to Archie's and the team at Piccadilly, Manchester who allowed us to use their uber-cool restaurant during Lockdown for this latest shoot. They couldn't have been more helpful and we can't wait for them to fully re-open so we can savour the flavours of their wonderful burgers (put me down for a Sweet Alabama) and soak up the vibrant atmosphere they've rightly become famous for. And of course to our photographer Emma Wilson, whose creative fingerprints are very much in evidence in every photograph. We look forward to working with everyone again very soon. 


Written by Gabriella Armstrong, Senior Buyer