Finding a dress that feels just right isn’t always easy. Between trends that don’t suit every shape, fabrics that don’t feel good, and styles that fall flat, many women are left frustrated — especially when shopping online. At Bond Street Store, we aim to take the guesswork out of dressing. Every women’s dress in our collection is handpicked by our founder Ann Marie, whose thirty-plus years of experience in the fashion industry ensure that each style offers more than just visual appeal. These dresses are selected to flatter real women, prioritising ease, movement, and wearable beauty.
Whether you're after something to wear on a relaxed afternoon or an event that calls for something a little more elevated, the right dress can be transformative. And the beauty of a great dress is that it does most of the work for you — just throw it on, add your favourite shoes and a few accessories, and you’re ready for anything. Below, we explore a few essential dress styles that every wardrobe benefits from and offer a little guidance on how to wear them the Bond Street way.
Midi Dresses – The Everyday Favourite
The midi dress has become a go-to for modern women who want a balance of comfort and style. Sitting somewhere between a knee-length and a maxi dress, a midi offers coverage without being overwhelming and suits almost every height and shape. At Bond Street Store, our selection of midi dresses includes floaty cuts, soft draping fabrics, and flattering sleeves, making them an ideal option for day-to-day wear.
These are the kinds of dresses you can wear on the school run, to the office, or out for lunch with friends. Most of our midi styles have a gentle lagenlook silhouette — relaxed and unfussy — yet refined enough to dress up with a belt, a longline cardigan or statement necklace. They work across seasons too, pairing beautifully with trainers in spring or ankle boots in autumn.
Tunic Dresses – Effortless, Relaxed and Layer-Ready
Tunic dresses are a true staple in our collection and a favourite of many of our customers. Designed for layering, these styles typically fall around the mid-thigh to knee and work beautifully over leggings or wide-leg trousers. They offer freedom of movement without clinging to the body, and their looser structure flatters without adding bulk.
A tunic dress is the ideal everyday option for women who enjoy comfort but still want to feel put together. It can be styled with a cropped jacket, a soft scarf or layered over a long-sleeved tee on chillier days. Ann Marie particularly favours natural fabrics and textured finishes — linen, cotton gauze and washed viscose — that add a touch of elegance even to the most laid-back looks.
Occasion Dresses – Understated Elegance for Special Moments
When the event calls for something special, finding a dress that feels elevated but still like “you” can be tricky. That’s where our occasionwear edit comes in. These dresses aren’t overly formal or structured — instead, they focus on fluid fabrics, easy elegance and distinctive shapes that flatter without fuss.
Think dresses with soft pleats, asymmetric hems, or delicate details that don’t compete with your personality. Whether it’s a dinner date, a christening, or an evening out, these styles are easy to wear but still make an impression. They’re also easy to accessorise, pairing well with belts, shawls and layered jewellery — all of which you’ll find in our accessories collection.
Lagenlook Dresses – Comfort Meets Individual Style
Many of our dresses fall into the lagenlook category, a term that speaks to a style of dressing that’s layered, relaxed and full of personality. Lagenlook dressing is not about hiding your shape, but about dressing in a way that flows with your lifestyle. These dresses are cut to move with the body and give you room to breathe — both literally and stylistically.
Lagenlook dresses often feature asymmetric cuts, draped fabrics, deep pockets, raw edges or hand-finished details that add character. They’re ideal for layering with oversized knitwear, gilets or chunky scarves and work across seasons depending on how you style them. They also tend to be one-size or flexible fit, giving more women the chance to find a dress that works for them, rather than forcing their bodies to fit a rigid structure.
